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Posts Tagged ‘Viral Marketing’

Old Spice Viral Video Campaign & Why It’s Brilliant

If you have an Internet connection, you probably know what’s going on with the Old Spice Guy.  He’s everywhere.  And people are talking, laughing and sharing the videos at an incredible pace.  At the time of this post, Old Spice’s YouTube channel has recieved a total of 53,660,116 views, with a large majority happening in the [...]

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How SurveyGizmo Kicks Off the Customer Experience

I’ve subscribed to SurveyGizmo for about three weeks now. It’s an online survey and polling tool that has a bit more meat on its bones than PollDaddy.  And in my mind, it also has a much nicer user interface than SurveyMonkey.  I’ve used all three and landed here from my own projects. What’s interesting – from [...]

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Viral Marketing – How Grove City Makes It Effective & Low Tech

With all of the new, shiny bells and whistles, I’ve noticed that we are all guilty of getting hung up on the power that technology now lends us.  I know I’m guilty of this.  I’ll bet you might be too. It seems that recently, marketers are especially prone to getting stuck on the tools.  Stuck. [...]

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Want a Video to Go Viral? Focus on Entertainment

In less than 15 hours, 2009 will be a memory.  I want to wish you a happy and successful New Year! I’m excited for all that lies ahead in 2010 for our economy, businesses, Social Business Strategies (my firm), and  the many projects we have up in the air right now.  Based on some email [...]

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How To Win at Viral Marketing & Getting Visitors to Sign Up

This morning I noticed this tweet from Bryan Huber. I trust Bryan and often get good tips on new technology and applications that are coming down the pipe.  He’s got a good eye for this kind of thing. Notice the copy on the tweet: Backupify free until Jan. 31st That’s a winner for sure.  First, [...]

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Build Brand Armies by Seeding Conversations

It’s almost the end of 2009, and you and I both know the social web is about conversations between humans. We’ve figured that part out.  Organizations, events, products and services – none of these things really have the ability to communicate.  They’re things that have messages.  But behind those things with messages, their are people.  [...]

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The Benefits of Being Different

I like people who innovate.  My friend Michael Houghton is one of those people.  He’s a thinker and artist, and has a genuine curiosity to find new application of familiar techniques. First a side note:   Michael is not paying me to write about him.  I feel like I have to say this light of [...]

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Viral Marketing

My Uncle Jurgen, a prominent, super-savvy and retired business executive living in California, just joined my network on LinkedIn. Here’s what’s interesting to me. I’d wanted to reach out to him for months now, but was a little apprehensive. We don’t see that side of the family all that often. As a matter of fact, [...]

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