Posts Tagged ‘Twitter’

Getting EPIC in Detroit: #EpicTweetup

The fact that Twitter has now become a reason to gather fascinates me. Cheryl and I had the chance to travel to a gathering of of the cool Twitter kids in Detroit this weekend.  The EPIC Chevy Tweetup went off exactly as it was branded: EPICally. It seems there are loads of things happening in [...]

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5 Tools You Can Use to Build a Targeted Twitter Following

We’re back to tools and presence again.  This post is actually a follow-up to last week’s post on how to benchmark your Twitter presence.  A lot of you said that was helpful. Now that you’ve figured out where you stand, in terms of how you use Twitter and where your influence lies (in relation to [...]

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How Serendipity Works

Serendipity seems to happen in business much more than it used to.  Why?  There are folks like you and I using social media tools that have increased the frequency of serendipity. Yet it’s still one of the hardest things to explain to business folks.  There’s no “serendipity metric.”  There probably never will be either. Sometimes things [...]

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How To Benchmark Your Twitter Presence Using Two Tools

It’s been a while since I’ve done a “How To” user-oriented post.  Shame on me. At Incept (client), we’ve been working to train the iCME’s (client link, too) to use Twitter to connect with customers, donors and various member-based organizations.  Part of the training is also teaching each individual team member how to grow their [...]

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5 Ways to Assess How Influential You Are on Twitter

I have the pleasure of lending NateRiggs.com to Cheryl Harrison for this guest post.  Cheryl has over 10 years of experience using social media tools, going way back to the days of AIM chat rooms, LiveJournal and GeoCities. Cheryl is an agency-reared marketer, a member of the Columbus Yelp Elite (where she has written over 2oo [...]

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Old Spice Viral Video Campaign & Why It’s Brilliant

If you have an Internet connection, you probably know what’s going on with the Old Spice Guy.  He’s everywhere.  And people are talking, laughing and sharing the videos at an incredible pace.  At the time of this post, Old Spice’s YouTube channel has recieved a total of 53,660,116 views, with a large majority happening in the [...]

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Why Dan Gilbert’s Open Letter to Cavaliers Fans is Killer PR 2.0

I’m not a huge basketball fan, but I will say that Dan Gilbert has gusto. He also seems to get how this social media stuff, and human business on the Interwebz, is working these days. Some NBA critics are cringing at his Open Letter to Cavaliers Fans - claiming that it’s an emotionally-charged, knee-jerk reaction.  I, however, completely disagree. To me, this [...]

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HootSuite5: My First Review

I’ve been a HootSuite user for some time now, and while I won’t be signing up for the HootSuite Certified Professionals program anytime soon, I’m digging the new release of HootSuite5. I’ve been playing around since about 6 a.m. this morning when I received the notification of the update.  This post is purely an initial review of HootSuite5 and [...]

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Presence Building on Twitter: The Art of Creating Illusion

I’m thinking about writing a short eBook that I’ll host on my blog and provide to you free of charge. For months now, Twitter-related links have been the main traffic referral source to my blog.  You’ll notice that I don’t have a lot of subscribers, compared to other bloggers that I benchmark myself against.  It’s [...]

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HOW TO Use Twitter Lists for Self Benchmarking in 5 Easy Steps

Twitter Lists have been one of the best innovations our friends in San Francisco have come up with, in my humble opinion.  There are so many possible ways Twitter Lists can be used – we’ve only just started to scratch the surface. Trust me on this one. Part of using Twitter, Twitter Lists, and social [...]

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