Posts Tagged ‘Communication’

Double-Edged Sword of Transparency

CEO blogger, Michael Hyatt, is one of the people I make it a point to read on a regular basis.  He’s a shining example of how a CEO can position a blog to work in favor of a large corporation.  Aside from that, I just enjoy reading what he writes.  Content.  Style.  Deep thinking.  Bravery [...]

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Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

This Skype Session is a bit different than my typical interviews.  Nedda Ahmed is not a technology entrepreneur.  In fact, she’s not really an entrepreneur at all.  Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information.  She is a Librarian at Georgia State University, and she’s bending [...]

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How To Get Better at Scheduling Appointments Via Tungle

Are you using Tungle yet?  You probably know about my recent obsession with this software. It’s killer scheduling software that has already had a huge impact on my business.  I still use Google Calendar for managing personal appointments, like keeping track of Kaden’s activities, and to coordinate with his mom on the whole shared parenting [...]

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24 Reasons Why Students Should Start Blogging Today

At Denison University, students in Dr. Erika Pryor‘s Comm 239 class are learning about building an online presence. I was grateful to have the chance to speak with them about human branding, the art of blogging, and how better communication tools can create leverage in the professional world.  While driving home, I began to feel, [...]

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What We Can Learn About Trust & Brand from DK Diner

People around Grandview, Ohio know about DK Diner.  Word of the fresh baked doughnuts and the cozy environment definitely gets around local circles.  Google “DK Diner Grandview“.  Notice something missing? Unless I’ve missed it, I can’t find a DK Diner website either.  What I find is reviews in Yelp, Urban Spoon and other networks.  I find [...]

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HOW TO Build Your Business Communications Dashboard

Managing business communication used to be much easier. Even five years ago, we had email, letters, fax machines, and conference and private telephone calls.  Those tools usually laid the groundwork for a face-to-face meeting where real business – the human kind – took place.  Today, things are very different for business folks like you and [...]

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Role of a Corporate Social Content Engineer

I like that Jay Baer has the guts to ask us to put down the pitchforks when it comes to social media consultants.  There are literally thousands of passionate people with ideas about how organizations can apply social web tools.  But in the digital renaissance, not all ideas are validated.  That’s all right.  My belief [...]

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Good Strategy Focuses on Business Objectives & Baselines for Measurement

There are plenty of ways to measure success outside of ROI.  I hope that yesterday’s post helped to shift your paradigm on the investment part of ROI and the humans behind your social web tools. Measurement is absolutely critical in any project.  Without measurement, do we ever really know if our work has been a [...]

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Want ROI in Social Media? Focus on the “I”

The term ROI has become overused and almost meaningless.  My opinion on the ROI of using the social web is simple: to really be successful, you must change your measurement paradigm to focus on business objectives and your investment in humans. Consider these questions: What’s your ROI on tools like email, fax or the office [...]

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23 Ideas to Help WNCI’s Morning Zoo with Dave & Jimmy Get Better at Using Social Media

I was reared as a traditional media guy and have always had tons of respect for mass communication. At Otterbein, I was a part of WOBN Westerville and had a blast doing promotions and being on air.  The station pushed out to a small broadcast radius of about 5 miles around Westerville.  We always joked [...]

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