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Posts Tagged ‘Communication’

35 Things You Can Do To Have Better One-To-One Meetings

Anymore, I’m selective with the meet-ups and events I attend locally.  I have to be.  However, things out of my own backyard are a different story since I don’t know most of the folks there. I do enjoy going the local events, but time is a scarce resource and I’m forced to limit myself to [...]

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Presence Building on Twitter: The Art of Creating Illusion

I’m thinking about writing a short eBook that I’ll host on my blog and provide to you free of charge. For months now, Twitter-related links have been the main traffic referral source to my blog.  You’ll notice that I don’t have a lot of subscribers, compared to other bloggers that I benchmark myself against.  It’s [...]

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Running Dash for Donation to Get You to Donate Life

When you go to renew your driver’s license, do you say “yes” to becoming an organ donor? It’s a hard truth to face.  Saying “yes” to that question means considering the idea that someday, something tragic might happen that could end your time in this world.  No one likes thinking about that. But, in the [...]

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10 Blogs I Read Every Day + 17 More

While I was finishing up at BMA Engage, Chris Stone sent me a tweet asking:  “What are the 10 blogs you read every day?” It’s a great question, but one that is in no way answerable in 140 characters or less.  That being said, it is a great idea for a blog post.  Thank you, [...]

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Meet Jim Lecinski from Google

My brain is flooded with new and exciting information right now. BMA Engage is in full swing and we’ve just finished day one of some really thought-provoking presentations – from folks like Fred Wiersema, an ISBM fellow and author of The Discipline of Market Leaders and Customer Intimacy, and even Beth Comstock, Chief Marketing Officer [...]

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My Media Production Studio in a Backpack

Just so you know, I’ll be producing blog posts from the BMA Engage Conference this week in Chicago.  It’s going to be a killer conference, with all of the content focused on B2B marketers and how they can leverage emerging technologies to reach their audiences. Here’s a look at what I’ll be using to bring [...]

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Ohio Growth Summit – Meet Your BIG Personal Brand Panelists

For the past few months, I’ve had the privilege of partnering with Mike Bowers and Tonya Wilson, of the SBDC, on building out content for some of the event sessions Ohio-based small business entrepreneurs will partake in at this years Ohio Growth Summit. The event takes place June 9th in Columbus, Ohio at the Columbus [...]

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ROI by Using Social Media from the Inside Out

Maybe a theme from this week is actually the idea of “inside out.” We talked about branding from the inside out and how Scotts is doing that. We talked about a draft framework of outcomes for how social media can be used to support internal organizational communication objectives. Now let’s look at using social media [...]

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Communicating Brand Values From the Inside Out

So many companies focus on brand from the external perspective.  That’s not a bad thing.  It’s critical for your business to be able to communicate a clear vision, brand values and stories to the customers who buy your products and services. But what about the customers who live and breath inside your own four walls [...]

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7 Outcomes of Organizational Communication & Social Media – A Draft Framework

We seem to have been trained to lump all social media into the bucket of marketing and external communication.  Why is that? I believe that our gravitation towards looking at social media as only a new set of marketing tools has been largely driven by advertising and marketing agency’s quick adoption of them.  Their inrerest, [...]

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