Posts Tagged ‘Communication’

Consequences of the Social Web

If you watched President Obama’s address to Congress last night, or have been following the news today, you probably know that Republican lawmaker Joe Wilson screwed up.  Badly.  Fueled by a disagreement with a statement Obama made on Health Care Reform and illegal immigrants, Wilson shouted, “You lie!” directly at the President.  His statement was [...]

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Behind the Curtain

Ever watch the Wizard of Oz? I love this clip: Go Toto! Way to expose a phony, right? As kids (and even as adults), we all cheer on the little dog and laugh at the flustered professor, as he tried to recover from his busted scam. Learning from the Wiz Look at this message I [...]

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Brand Huddle

“There’s no I in team.”  This famous quote hangs in just about every sports team’s locker room you might step into. I was reminded of this yesterday after I finished up a talk with Ohio Web Leaders in Columbus.  (If you attended, thank you so much!)  Here’s a link to the deck, if you would [...]

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Social Web Karma

The savviest social networkers understand Karma.  By keeping Karma in mind when communicating in your cliques, you will expand the reach of your own content.  The concept is VERY basic.  Invest your social capital in your clique, and your clique will invest theirs in you.  Here are some basic guidelines you can use: On Twitter, [...]

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Digital Relationship Context

Answers.com defines the word “clique” as a particular social group: circle, coterie, crowd, set. Informal bunch, gang. The organic formation of cliques is an inherent part of networking and using social media communication tools.  My clique consists of people like Cheryl Harrison, Ryan Bauer, Jim Borchowski and Michael Bowers.  Guys like Bryan Huber, Dave Culbertson, [...]

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Mobilize Your Brand Armies

Communications is about sending and receiving messages. Social media tools enable communications. These are not advertising channels. Advertising flows one way. Push. Push. Push.

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On the Soapbox

I don’t speak to make a living (although, I wouldn’t mind getting paid to do it someday). I speak because I enjoy getting on stage. You may not know this about me, but when I was in high school, music and theater were my passions. I actually started at Otterbein as a vocal performance major before I figured out that communication was really my thing (and trust me, it’s better that I didn’t go for a career in singing).

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Mobilizing People for Your Cause Through Blog Content

On Friday I shared a few opinions on the failing of Issue 2 in Southwestern City Schools. At the end of what some would call a small rant, I promised to share a few ideas on how groups of pro-voters could use new media tools to help rally the people who want to see the levy pass.

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Plate Spinning & New Media

Your profiles, blog, website and other new media, are much like the plates you see in this picture. Along with other things like SMS, Email and Search Engines, they make up your Total Internet Presence. As the spinner, it’s up to you (and possibly your company) to keep a set of plates in the air. This, like above, will require some time and attention on your part.

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Showing Love for Social Media and BtoB Marketing

Some of you may have attended my talk yesterday with the Columbus Business First and Sparkspace Social Media Summer Camp series. Thank you! I hope you at least took away a few ideas you can apply to your networking on LinkedIn. I’ve included the video of the presentation below in case you want to share [...]

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