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Posts Tagged ‘Technology’

How the Happy Sandbox is Changing Business

It’s been interesting to see how the economy of the past two years has caused paradigm shifts in the way business is working. Even two years ago, companies seemed focused on merely surviving in the sandbox, full of staunch competitors.  Entrepreneurs, account folks and business developers were forced to wear smiles, sign NDAs and keep secrets [...]

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Viral Marketing – How Grove City Makes It Effective & Low Tech

With all of the new, shiny bells and whistles, I’ve noticed that we are all guilty of getting hung up on the power that technology now lends us.  I know I’m guilty of this.  I’ll bet you might be too. It seems that recently, marketers are especially prone to getting stuck on the tools.  Stuck. [...]

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Talking Human Business Works with Chris Brogan

What is Human Business?  You might recognize that term.  It’s become a buzzword in 2010. You’ll recognize who’s in the next video interview and he has some answers for you.  If you’re here, you probably read his blog too, and might have even seen him speak sometime in the last couple years. (Side note:  The [...]

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10 Blogs I Read Every Day + 17 More

While I was finishing up at BMA Engage, Chris Stone sent me a tweet asking:  “What are the 10 blogs you read every day?” It’s a great question, but one that is in no way answerable in 140 characters or less.  That being said, it is a great idea for a blog post.  Thank you, [...]

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My Media Production Studio in a Backpack

Just so you know, I’ll be producing blog posts from the BMA Engage Conference this week in Chicago.  It’s going to be a killer conference, with all of the content focused on B2B marketers and how they can leverage emerging technologies to reach their audiences. Here’s a look at what I’ll be using to bring [...]

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Talking Video with Nick Jones & Dan Hoffman from Palestra Creative

A few months back, I gave props to Nick Jones, Dan Hoffman and my old friend Eric Leslie for some damn good storytelling, as well as artistic video work they were doing on a project called 6 Degrees of Dublin. While I won’t re-post that clip here, it’s what first put these guys on my [...]

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Blogging for B2B – FREE Webinar Sponsored by ConferencePlus

A few months ago, Jessica Simpson (no, not that Jessica Simpson) approached me to do a sponsored web conference for her company, ConferencePlus.  I liked her vision.  She was focused on developing a series of content that would help her customers with some tactics that were outside of the core products and services that her [...]

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ROI by Using Social Media from the Inside Out

Maybe a theme from this week is actually the idea of “inside out.” We talked about branding from the inside out and how Scotts is doing that. We talked about a draft framework of outcomes for how social media can be used to support internal organizational communication objectives. Now let’s look at using social media [...]

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More iPhone Customer Loyalty Apps Would be Nice

I’ve been focused on brand and communities this week. Yesterday, we talked about internal customers (the people who work for your company) and how brand can be developed from the inside out.  Today, let’s look at external brand loyalists and an example of a loyalty program that, at the very least, keeps me coming back. [...]

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Foursquare Badges May Tell Stories of Consumer Behavior

Do you have many Foursquare Badges? For some Foursquare adoptors, earning badges adds a whole new dynamic to the game.  Some are funny.  Some are more serious.  Some don’t make much sense at all. Aside from being fun rewards of the game mechanics Dennis Crowley has used to gain fast adoption of his platform, I [...]

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