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Posts Tagged ‘Social Network’

HOW TO Ideas on Using Social Media for Trade Show Exhibiting

The Skyline Exhibitor Exchange was jam-packed with ideas on how social media tools can integrate into a trade show exhibition strategy.  The goal is to extend the live event experience to the online space. My co-presenters, Will Burrus, Tiffany Odutoye and Eric Leslie, all brought some serious material to share.  It was literally a “drink from [...]

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HOW TO Leverage a Relationship With Your Foursquare Mayor

There’s a flurry of activity around Foursquare everywhere you look.  It seems a certain sect in Columbus has instead decided to adopt Gowalla and is pushing hard.  Yet, each week, I see new names on the top of the list for Foursquare.  You might have even heard of PleaseRobMe.com, a website dedicated to raising awareness [...]

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Columbus AMA SIG Roundtable Discussions Best Trends for Using Social Media in Business

The Columbus AMA has been kicking butt and taking names so far this year, bringing the community together at events and providing forward-thinking content.  This is the second promotional post for this week on local Columbus events.  The first was another AMA-sanctioned event, featuring my friend and partner, Mark Whitman. If you’re not in or [...]

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Why I Think Foursquare Has the Strategy to Win the Location-Based Race

I realized yesterday that Foursquare has the right strategy to win the location-based race taking hold in the mainstream space of the social web. I’ve personally become addicted to the point system on Foursquare.  It’s actually kind of silly.  Aside from being one more tool that boosts online visibility, winning at Foursquare doesn’t really mean [...]

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How Columbus-Based DOmedia is Changing the Game for Out-of-Home Media Buyers

Out-of-home media buying can a tough, painstaking process. For one, there are multiple types of assets to choose from, each with different benefits and reach.  Location is always a big issue, in that you need to make sure the assets that display your messages have the potential to hit the right audience and deliver enough [...]

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24 Reasons Why Students Should Start Blogging Today

At Denison University, students in Dr. Erika Pryor‘s Comm 239 class are learning about building an online presence. I was grateful to have the chance to speak with them about human branding, the art of blogging, and how better communication tools can create leverage in the professional world.  While driving home, I began to feel, [...]

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HOW TO Build Your Business Communications Dashboard

Managing business communication used to be much easier. Even five years ago, we had email, letters, fax machines, and conference and private telephone calls.  Those tools usually laid the groundwork for a face-to-face meeting where real business – the human kind – took place.  Today, things are very different for business folks like you and [...]

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Want a Video to Go Viral? Focus on Entertainment

In less than 15 hours, 2009 will be a memory.  I want to wish you a happy and successful New Year! I’m excited for all that lies ahead in 2010 for our economy, businesses, Social Business Strategies (my firm), and  the many projects we have up in the air right now.  Based on some email [...]

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Social Media Mixology: How To Hack the System When Your Company Blocks Social Networking Sites

Companies are still trying to get their head around the social web.  That’s understandable.  The change is still pretty new. As humans, we sometimes fear change.  That’s normal.  But when humans fear change, they often try to shut the door and keep it out, avoiding it at all costs.  An example of this might be [...]

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Santa Monica’s Public Electronic Network (PEN): Learning From the First Municipal Online Social Network

My brother, Nick, is pretty smart, and doing interesting work.  He’s currently chasing after his advanced degree in Applied Communications at the University of Tampa, researching the implications of the rise of social media, and what that means to human beings in terms of how we communicate with each other.  Needless to say, he stays [...]

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