Posts Tagged ‘Social Media’

Humanizing Business-to-Business & Strategic Serendipity

I was delighted to meet Brandi Hann this morning for coffee at a local Starbucks, located in the heart of Columbus’s Arena District.  This particular Starbucks draws literally hundreds (if not thousands) of customers daily from a variety of Columbus’s mid-sized and large businesses, including SBC Advertising (where Brandi works), Nationwide, AEP and a slew [...]

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5 Ideas Marketing Agencies Can Use to Generate Revenue by Helping Clients Blog

We all know why companies (and the humans inside those companies) should be blogging.  There is significant qualitative and quantitative information out there making a case for the benefits of having active and well-produced blog. But there’s a two-sided conundrum when it comes to getting a business to really embrace a blog as a business [...]

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Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

This Skype Session is a bit different than my typical interviews.  Nedda Ahmed is not a technology entrepreneur.  In fact, she’s not really an entrepreneur at all.  Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information.  She is a Librarian at Georgia State University, and she’s bending [...]

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HOW TO Leverage a Relationship With Your Foursquare Mayor

There’s a flurry of activity around Foursquare everywhere you look.  It seems a certain sect in Columbus has instead decided to adopt Gowalla and is pushing hard.  Yet, each week, I see new names on the top of the list for Foursquare.  You might have even heard of PleaseRobMe.com, a website dedicated to raising awareness [...]

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Some Damn Good Storytelling in Dublin, Ohio

This post has one purpose. I’d like to give a well deserved hat tip to my good friend, Eric Leslie, and his extremely talented collaborators at Palestra Creative for their amazing work on producing the Six Degrees of Dublin video documentary series.  I’m a huge fan of what they are doing for two reasons: These guys [...]

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HOW TO Use a Foursquare Strategy for Customer Retention & Foot Traffic

As I go deeper and deeper into analyzing Foursquare and its potential, I’ve begun noticing ways to apply their strategy ideas to a variety of different businesses. Serious potential falls into the lap of small businesses who are motivated (and brave enough) to begin experimenting with how they can utilize the application to tap into [...]

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Columbus AMA SIG Roundtable Discussions Best Trends for Using Social Media in Business

The Columbus AMA has been kicking butt and taking names so far this year, bringing the community together at events and providing forward-thinking content.  This is the second promotional post for this week on local Columbus events.  The first was another AMA-sanctioned event, featuring my friend and partner, Mark Whitman. If you’re not in or [...]

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Human Business Lessons with a Dash of Shameless Self-Promotion

Harrison Hove is a trust agent, and I’m glad we met.  I’m so grateful to him (and ONN) for featuring me in this TV interview.  Harrison really went the extra mile to give me some good face time, and I’m truly humbled. Anyway, enough shameless self-promotion.  There’s much learning to be done regarding human business [...]

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24 Reasons Why Students Should Start Blogging Today

At Denison University, students in Dr. Erika Pryor‘s Comm 239 class are learning about building an online presence. I was grateful to have the chance to speak with them about human branding, the art of blogging, and how better communication tools can create leverage in the professional world.  While driving home, I began to feel, [...]

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HOW TO Build Your Business Communications Dashboard

Managing business communication used to be much easier. Even five years ago, we had email, letters, fax machines, and conference and private telephone calls.  Those tools usually laid the groundwork for a face-to-face meeting where real business – the human kind – took place.  Today, things are very different for business folks like you and [...]

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