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Posts Tagged ‘Social Media’

Presence Building on Twitter: The Art of Creating Illusion

I’m thinking about writing a short eBook that I’ll host on my blog and provide to you free of charge. For months now, Twitter-related links have been the main traffic referral source to my blog.  You’ll notice that I don’t have a lot of subscribers, compared to other bloggers that I benchmark myself against.  It’s [...]

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10 Blogs I Read Every Day + 17 More

While I was finishing up at BMA Engage, Chris Stone sent me a tweet asking:  “What are the 10 blogs you read every day?” It’s a great question, but one that is in no way answerable in 140 characters or less.  That being said, it is a great idea for a blog post.  Thank you, [...]

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My Media Production Studio in a Backpack

Just so you know, I’ll be producing blog posts from the BMA Engage Conference this week in Chicago.  It’s going to be a killer conference, with all of the content focused on B2B marketers and how they can leverage emerging technologies to reach their audiences. Here’s a look at what I’ll be using to bring [...]

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Blogging for B2B – FREE Webinar Sponsored by ConferencePlus

A few months ago, Jessica Simpson (no, not that Jessica Simpson) approached me to do a sponsored web conference for her company, ConferencePlus.  I liked her vision.  She was focused on developing a series of content that would help her customers with some tactics that were outside of the core products and services that her [...]

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ROI by Using Social Media from the Inside Out

Maybe a theme from this week is actually the idea of “inside out.” We talked about branding from the inside out and how Scotts is doing that. We talked about a draft framework of outcomes for how social media can be used to support internal organizational communication objectives. Now let’s look at using social media [...]

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Communicating Brand Values From the Inside Out

So many companies focus on brand from the external perspective.  That’s not a bad thing.  It’s critical for your business to be able to communicate a clear vision, brand values and stories to the customers who buy your products and services. But what about the customers who live and breath inside your own four walls [...]

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Foursquare Badges May Tell Stories of Consumer Behavior

Do you have many Foursquare Badges? For some Foursquare adoptors, earning badges adds a whole new dynamic to the game.  Some are funny.  Some are more serious.  Some don’t make much sense at all. Aside from being fun rewards of the game mechanics Dennis Crowley has used to gain fast adoption of his platform, I [...]

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7 Outcomes of Organizational Communication & Social Media – A Draft Framework

We seem to have been trained to lump all social media into the bucket of marketing and external communication.  Why is that? I believe that our gravitation towards looking at social media as only a new set of marketing tools has been largely driven by advertising and marketing agency’s quick adoption of them.  Their inrerest, [...]

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New Gift Economy – An Example to Learn From

Jason Velliquette is a killer marketer and a Linchpin.  Seth would be proud knowing that Jason gets where he’s going with his ideas on a Gift Economy. You might have noticed the recent updates to my Twitter background and YouTube channel.  That’s Jason’s work.  Pretty good stuff, especially for someone who’s a self-taught designer. Why [...]

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Building a Social Media Strategy at Fort Hays State University

Sometimes a wonderful opportunity just happens to fall in your lap. When Mike Brown from Brainzooming called me last month, I immediately knew that the chance to work with him, Keith Prather and Barrett Sydnor on facilitating the Brainzooming process at Fort Hays State University was one of those opportunities. Mike is a Hays Alumni [...]

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