Nate Riggs: Social Business Strategies; communication, social web strategies, & passion in Columbus, Ohio.

Meet Jim Lecinski from Google

My brain is flooded with new and exciting information right now. BMA Engage is in full swing and we’ve just finished day one of some really thought-provoking presentations – from folks like Fred Wiersema, an ISBM fellow and author of The Discipline of Market Leaders and Customer Intimacy, and even Beth Comstock, Chief Marketing Officer [...]

A Contest for Small Business Entrepreneurs from Oxiem Marketing Technology

My buddy, Billy Fischer, let me in on something he and his company are up to.  If you can’t view the video, watch it on my YouTube channel. I previously mentioned the work that Oxiem did with the Ohio High Point Center.  It’s quite innovative.  Notice how organized the social content sections are and that they [...]

Results from my First 26.2 in the Columbus Marathon & TweetMyTime BETA

I ran my first 26.2 miles at the Nationwide Better Health Columbus Marathon Sunday.  It for sure won’t be my last.  As hard as I trained, I still missed my goal of a sub 3:10 time, which would have qualified me for the Boston Marathon. See the happy look on my face?  Kristen McEnery snapped [...]

Interview with AJ Gerriston of 451 Marketing

One of the first panel discussions I got to see at the Inbound Marketing Summit was Innovative New Marketing Programs Using New Media.  Moderated by Chris Brogan, this panel addressed a variety of new tools available to marketers.  Everything from selecting the right video publishing platform to search optimization was discussed in the chat. During the [...]

Plate Spinning & New Media

Your profiles, blog, website and other new media, are much like the plates you see in this picture. Along with other things like SMS, Email and Search Engines, they make up your Total Internet Presence. As the spinner, it’s up to you (and possibly your company) to keep a set of plates in the air. This, like above, will require some time and attention on your part.

ROI on Zappos’s Social Media Presence

Tony Hsieh, the CEO of Zappos gets how to use social media tools to market a business. He also seems to have a good idea on how to create a vibrant organizational culture that fosters, and even encourages, open communication with consumers. Cool. Zappos is a transparent company. One of the results of being transparent at Zappos is that Tony is now a very wealthy entrepreneur.

But consider this. What is it that really made Zappos famous? Sure, Tony and his company’s use of Twitter and other social technology has been amazing. The company’s leadership into this new media era will be talked about in books and on blogs and maybe even in college classrooms for years to come. The business model is impressive as well, but at the end of the day, do the majority of people buying shoes really care about business models?

WordCamp Columbus: Meet Your SEO Expert Panel

Who’s coming to WordCamp Columbus tomorrow? This is going to be an awesome event! A sincere thank you and hat tip should go out to Jason Blanton and Alvin Borromeo for all their hard work in planning this uber cool gathering. I was stoked when they asked me to participate.  But I’m just the moderator [...]

Please Teach Kids Technology

This is my son Kaden as he’s playing in the dog water last summer on the patio behind my house.  (He’s smiling because he knows he’s not supposed to play in the dog water.) Kaden is now two and a half years old and knows that with Daddy’s help, he can find all of his [...]

Ohio Web Leaders Diggs Into Google, Cuil and How Search is Changing

Mad props to Bill Balderaz and Amy Marshall of Webbed Marketing for their presentation this morning at the OWL breakfast seminar. I’ve attended two events for this recently formed group and I’ve left both times with new perspectives, new connections and very applicable information. If you’re in the internet technology game, or even a client-side [...]