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Posts Tagged ‘LinkedIn’

Both Sides of Choosing to Disconnect, Un-Follow or De-Friend your Competitors on Social Networks

This is an interesting debate that has come up a lot recently as I’m out talking to business folks and organizations on how they can effectively use social web tools in their business efforts. The client question always goes something like this: “Should I remove my competitors from my network on LinkedIn?” You can go [...]

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Writing an Effective Mass Invite Message to Add LinkedIn Connections

You might be wondering why I’m suddenly cranking out a ton of content on using LinkedIn as a tool for business.  There’s actually a few reasons, and I’ll share: You seem to dig this stuff.  I noticed a trend in my analytics that my posts related to LinkedIn seem to get more traffic and longer [...]

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Using Deliberate Practice to Master Social Networking for Business

Good social networkers have a natural tendency to understanding how the web works.  They are early adopters of technology and are comfortable to figuring out how to use it to their advantage. But that’s not a barrier to entry. Take away the early part, and you are left with the word adopter.  Over time, everyone [...]

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How To Use the Answers Feature on LinkedIn to Connect with the Right Smart People

Okay friends.  Show of hands.  How many of you have the all coveted “Expert in…” badges on your LinkedIn profile?  I have a few.  You probably do as well.  It’s always nice to have the best answer and be seen as an expert in your arena.  We’re proud of our badges. If you’re not familiar [...]

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How To Use LinkedIn Company Profiles in Business Development

About two years ago when I made the choice to really focus on LinkedIn as a main tool, my average conversion rate from leads to closed deals jumped from about 9 percent, using traditional methods like cold calling, email, letters and networking events.  I’ve seen an average upwards of 27 percent in less than six [...]

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LinkedIn Profile Organizer for Premium Users Delivers CRM Functionality

LinkedIn seems to be moving into the realm of a true CRM.  If you are a premium user, you may have noticed a few changes being released on your profile earlier this month. Profile Organizer allows you to build and organize lists of contacts based on whatever criteria you would like.  I am in the [...]

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Working Out with Pumpkins to Help the Make A Wish Foundation

It’s getting close to Halloween and the smell of pumpkins is in the air.  OK, not really.  But you know we will be seeing a ton of these veggies floating around through Thanksgiving.  There’s even the Circleville Ohio Pumpkin Show happening later this month.  The family event is a great time with lots of good [...]

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Interview with AJ Gerriston of 451 Marketing

One of the first panel discussions I got to see at the Inbound Marketing Summit was Innovative New Marketing Programs Using New Media.  Moderated by Chris Brogan, this panel addressed a variety of new tools available to marketers.  Everything from selecting the right video publishing platform to search optimization was discussed in the chat. During the [...]

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Three Truths About LinkedIn Groups & Where They Fail

I’m a member of 50 LinkedIn groups. Why, you ask?  Because it makes connecting with people one-to-one MUCH easier.  That’s it.  That’s the only reason.  Maybe it’s a cardinal sin to admit this, but aside from the occasional event notification, I’ve never gotten much out of spending time working in LinkedIn groups. LinkedIn groups offer [...]

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Behind the Curtain

Ever watch the Wizard of Oz? I love this clip: Go Toto! Way to expose a phony, right? As kids (and even as adults), we all cheer on the little dog and laugh at the flustered professor, as he tried to recover from his busted scam. Learning from the Wiz Look at this message I [...]

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