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Posts Tagged ‘Facebook’

Social Marketing Sucks. Focus Your Humans on Existing Customers.

My good friend, Perry Maughmer, brought this article from FastCompany to my attention today.  Seems like everyone is writing their predictions for 2010 this week.  Here’s an excerpt that caught my attention: “Social marketing progresses on the hype cycle. Marketers will realize that social marketing is not free, and it is not a panacea for reduced [...]

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My Take on Some Enhancements to Social Media Tools for Business

Do you read Mashable?  It’s great stuff, and widely read by us “social media” types.  Maybe you should read too? There were two posts from this week that I have strong opinions about.  I’ll share them if you don’t mind.  Cool? Twitter Starts Testing Features for Business – written by Ben Par Make your own [...]

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My Letter to AT&T’s Facebook Page Admin

I wrote this as a letter on AT&T’s Facebook page today, in response to today’s trending article on Mashable, and have given them the opportunity to respond.  You can see it here.  Who knows?  Maybe they’ll even comment on my blog.  At any rate, the ball is in your court, AT&T… Dear AT&T Facebook Page [...]

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Using Facebook to Build Focus Groups: Featuring Bryna Jones of Engine Communications

I’m delighted to have a guest blogger today.  Many of you have probably already started following my friend and fellow social web enthusiast, Bryna Jones.  I’m a BIG fan of Bryna’s work, as well as the work her firm, Engine Communications, is doing up in Ontario, Canada. Here are a few other things that amaze [...]

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How To Use Facebook Fan Pages & Get Results: Making the Case for Organizations

I’ve been helping the wonderfully talented Sarah Bednar (disclosure: my fiance ) with some ideas on how her non-profit, LifeCare Alliance, can use their Facebook Fan Page as one more productive business tool in their communications tool box.  She’s done a great job of building things up and getting people involved. Watching her figure out [...]

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Making Your Own Social Business Strategy | Featuring Elaine Reese

I’ve started to build a professional relationship with Elaine Reese through Digital Relationship Context. I first met Elaine as @ReesesPeanut on Twitter.  She uses social media tools like a pro – Elaine is always conversational, practices good karma by being helpful and most importantly, takes her time to really invest her social capital by focusing [...]

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Both Sides of Choosing to Disconnect, Un-Follow or De-Friend your Competitors on Social Networks

This is an interesting debate that has come up a lot recently as I’m out talking to business folks and organizations on how they can effectively use social web tools in their business efforts. The client question always goes something like this: “Should I remove my competitors from my network on LinkedIn?” You can go [...]

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Social Media Mixology: Using Tumblr to Bring More Functionality to Your Facebook Wall

Have you ever used a Tumblr blog?  Here’s mine.  It still needs some work. I’m always surprised at the number of people who’ve not even heard of the web service.  To date, WordPress is still my platform of choice for traditional content blogging, but Tumblr is growing on me as a super powerful publishing tool.  [...]

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Build Brand Armies by Seeding Conversations

It’s almost the end of 2009, and you and I both know the social web is about conversations between humans. We’ve figured that part out.  Organizations, events, products and services – none of these things really have the ability to communicate.  They’re things that have messages.  But behind those things with messages, their are people.  [...]

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How To Use LinkedIn Company Profiles in Business Development

About two years ago when I made the choice to really focus on LinkedIn as a main tool, my average conversion rate from leads to closed deals jumped from about 9 percent, using traditional methods like cold calling, email, letters and networking events.  I’ve seen an average upwards of 27 percent in less than six [...]

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