Posts Tagged ‘Facebook’

7 Reasons Why PromoWest Wins at Using Email to Build a Facebook Fan Base

Sometimes we get so focused on using social media as a stand-alone tool that we forget about all of the other tools we have available to help us move the needle. I love this email I received from Columbus-based PromoWest Productions.  They have the right idea. 7 Reasons Why This Works Targeting the Low-Hanging Fruit [...]

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HOW TO Optimize Company LinkedIn Profiles for Search & Lead Conversion

In my opinion, LinkedIn is still one of the most powerful social networking tools for business. I know Lewis will agree with me here.  Yesterday, while finishing up a day of corporate training with Incept, I received two invitations to connect.  Both were fully targeted to how I’ve optimized my profile, connecting with me to [...]

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Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

This Skype Session is a bit different than my typical interviews.  Nedda Ahmed is not a technology entrepreneur.  In fact, she’s not really an entrepreneur at all.  Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information.  She is a Librarian at Georgia State University, and she’s bending [...]

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Trust Your Artist & Get Out of the Way

Things are coming together for me and Social Business Strategies.  Last week, I told you about a change to my blog that’s in the process of being designed by my friends at WebHostBiz (affiliate link).  I’m excited to launch the new site and get your take on it soon.  Hopefully the new digs will help [...]

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Columbus AMA SIG Roundtable Discussions Best Trends for Using Social Media in Business

The Columbus AMA has been kicking butt and taking names so far this year, bringing the community together at events and providing forward-thinking content.  This is the second promotional post for this week on local Columbus events.  The first was another AMA-sanctioned event, featuring my friend and partner, Mark Whitman. If you’re not in or [...]

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Human Business Lessons with a Dash of Shameless Self-Promotion

Harrison Hove is a trust agent, and I’m glad we met.  I’m so grateful to him (and ONN) for featuring me in this TV interview.  Harrison really went the extra mile to give me some good face time, and I’m truly humbled. Anyway, enough shameless self-promotion.  There’s much learning to be done regarding human business [...]

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Social Media Strategy Ideas for Photographers & Visual Artists

In the last month, I’ve come to know Larry Hamill and Pamela Willits through interactions on LinkedIn, email, their blog and in person.  Larry does some really interesting work with calendars as a marketing item.  I have two hanging in my office right now. Both Larry and Pam are artists working in Columbus, right down [...]

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Good Strategy Focuses on Business Objectives & Baselines for Measurement

There are plenty of ways to measure success outside of ROI.  I hope that yesterday’s post helped to shift your paradigm on the investment part of ROI and the humans behind your social web tools. Measurement is absolutely critical in any project.  Without measurement, do we ever really know if our work has been a [...]

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23 Ideas to Help WNCI’s Morning Zoo with Dave & Jimmy Get Better at Using Social Media

I was reared as a traditional media guy and have always had tons of respect for mass communication. At Otterbein, I was a part of WOBN Westerville and had a blast doing promotions and being on air.  The station pushed out to a small broadcast radius of about 5 miles around Westerville.  We always joked [...]

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Mobile-Only Households Are Growing

You probably have a mobile phone of some sort.  I’ve had an iPhone since 2007 and really couldn’t imagine life without the sidearm.  My fiance, Sarah – after a short period of resistance – just got her first mobile device this year.  She and I were able to build our relationship without it (thanks in [...]

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