Posts Tagged ‘Engagment’

Creating Social Media Messaging is an ART

I’m grateful to have my friend, Kristyn, as a guest blogger today. Kristyn leads media relations for MediaSource, a group of Columbus folks who create content and buzz for their clients. When she’s not working in the world of media, Kristyn is busy being a mom (in the world of media). Here’s her take on Social [...]

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15 Reasons Why You Should Go See To Kill a Mockingbird

A lot of folks give me service about doing so many locally-focused blog posts.  I get that.  I’m supposed to “think global.” Whatever.  For some posts, I’ll continue to “think local.”  That’s me.  That’s my blog.  Okay? I live in and love Columbus, Ohio.  My town and the people in it are important to me.  [...]

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35 Things You Can Do To Have Better One-To-One Meetings

Anymore, I’m selective with the meet-ups and events I attend locally.  I have to be.  However, things out of my own backyard are a different story since I don’t know most of the folks there. I do enjoy going the local events, but time is a scarce resource and I’m forced to limit myself to [...]

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7 Outcomes of Organizational Communication & Social Media – A Draft Framework

We seem to have been trained to lump all social media into the bucket of marketing and external communication.  Why is that? I believe that our gravitation towards looking at social media as only a new set of marketing tools has been largely driven by advertising and marketing agency’s quick adoption of them.  Their inrerest, [...]

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HOW TO Ideas on Using Social Media for Trade Show Exhibiting

The Skyline Exhibitor Exchange was jam-packed with ideas on how social media tools can integrate into a trade show exhibition strategy.  The goal is to extend the live event experience to the online space. My co-presenters, Will Burrus, Tiffany Odutoye and Eric Leslie, all brought some serious material to share.  It was literally a “drink from [...]

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Staying in Bed, Guilt & Linchpins

I don’t get sick much, but this morning it hit me like a semi-truck doing 70 mph. While meeting some smart folks at Skyline of Ohio for a final planning session, to get ready for a sold out Exhibitor Exchange event on Thursday morning, my stomach suddenly flipped. Jacob had been sick over the weekend. [...]

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How To Win at Viral Marketing & Getting Visitors to Sign Up

This morning I noticed this tweet from Bryan Huber. I trust Bryan and often get good tips on new technology and applications that are coming down the pipe.  He’s got a good eye for this kind of thing. Notice the copy on the tweet: Backupify free until Jan. 31st That’s a winner for sure.  First, [...]

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Total Internet Presence

TIP is defined as the combination of Internet-focused strategy, design, analytics, marketing and technology that protects and enhances your brand, makes it transparent, and grows your business. Your customers are out there. They are looking for your TIP and want to use it. Your messages and delivery delivery on the promises, as well as the technology tools you use will determine how you will engage your audience and how they will reciprocate and engage others about you.

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Advice for Busy Parents

Being a engaged dad and a engaged professional can be a challenge. My friend Chris knows this and writes about it here. About a year ago, following the merger between Young Isaac and People To My Site, I went on a business development meeting with Artie Isaac and my friend Steve White. While we waited in the prospects conference room, we chatted about being dads.

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The Benefits of Being Different

I like people who innovate.  My friend Michael Houghton is one of those people.  He’s a thinker and artist, and has a genuine curiosity to find new application of familiar techniques. First a side note:   Michael is not paying me to write about him.  I feel like I have to say this light of [...]

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