Posts Tagged ‘Columbus’

Live Streaming Video from the Skyline Exhibitor Exchange – Using Social Media Tools for Trade Show Marketing

Today we have a special treat, largely brought to you by the digitally talented Eric Leslie of OnScene Media & Marketing. Starting at 11:00 a.m. EST, we will be presenting to a sold-out event at Skyline of Central Ohio’s Exhibitor Exchange Series on Strategies for Using Social Media Tools for Trade Show Marketing. The presenters [...]

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ROI of a Sandwich & Why Katzinger’s Deli Knows Customer Experience

On all fronts, Columbus-based Katzinger’s Delicatessen is the best in the world.  At the very least, they’re the best in the Midwest.  Hands down, their sandwiches and other foreign delicacies are absolutely worth talking about. But tonight, they caught me off guard.  One human being working behind Katzinger’s counter made my entire evening better.  Please [...]

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Skype Session: Mike Figliuolo, CEO of Columbus’s Newest Start-Up, TiXiT

I hope you’ve been enjoying the Skype Sessions.  The goal here is to help enlighten you with some of the good ideas that today’s technology entrepreneurs are working to execute, as well as the processes and strategies they are using.  Hopefully you can apply some of what you learn in your own efforts.  The reason [...]

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Some Damn Good Storytelling in Dublin, Ohio

This post has one purpose. I’d like to give a well deserved hat tip to my good friend, Eric Leslie, and his extremely talented collaborators at Palestra Creative for their amazing work on producing the Six Degrees of Dublin video documentary series.  I’m a huge fan of what they are doing for two reasons: These guys [...]

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HOW TO Use a Foursquare Strategy for Customer Retention & Foot Traffic

As I go deeper and deeper into analyzing Foursquare and its potential, I’ve begun noticing ways to apply their strategy ideas to a variety of different businesses. Serious potential falls into the lap of small businesses who are motivated (and brave enough) to begin experimenting with how they can utilize the application to tap into [...]

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Only Thing Constant is Change – Part 1

You rock. I really appreciate that you take time to read my stuff and I’m glad you find some value in my daily banter.  Truth be told, I’m grateful you’re here.  Seriously.  Getting to communicate with you via the social web has made a huge difference in my life.  Thank you. [Mushiness over.] Only Thing [...]

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Four P’s of Being Interactive – Live with Mark Whitman & Columbus AMA

I’ve learned so much from Mark Whitman over the past six months.  In fact, the way in which we approach large clients at Social Business Strategies was designed from the business model that Mark developed when he ran (and sold) Interactive Ink.  What’s funny is that QStart Labs (who you recently heard about in my [...]

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How Columbus-Based DOmedia is Changing the Game for Out-of-Home Media Buyers

Out-of-home media buying can a tough, painstaking process. For one, there are multiple types of assets to choose from, each with different benefits and reach.  Location is always a big issue, in that you need to make sure the assets that display your messages have the potential to hit the right audience and deliver enough [...]

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Social Media Strategy Ideas for Photographers & Visual Artists

In the last month, I’ve come to know Larry Hamill and Pamela Willits through interactions on LinkedIn, email, their blog and in person.  Larry does some really interesting work with calendars as a marketing item.  I have two hanging in my office right now. Both Larry and Pam are artists working in Columbus, right down [...]

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Josh Platt on MediaSource & How To Distribute Media Content

Part of my mission in 2010 is learning about a variety of Columbus-based businesses and then sharing what I learn with you.  My hope is that you might find a snippet of information or even a resource that you can use down the road in your own business strategy. Thanks to Josh Platt, I had [...]

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