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Posts Tagged ‘Columbus’

New Gift Economy – An Example to Learn From

Jason Velliquette is a killer marketer and a Linchpin.  Seth would be proud knowing that Jason gets where he’s going with his ideas on a Gift Economy. You might have noticed the recent updates to my Twitter background and YouTube channel.  That’s Jason’s work.  Pretty good stuff, especially for someone who’s a self-taught designer. Why [...]

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Columbus, Ohio Business Community – Synergy Challenge

Going about my daily routines online today, this image caught my attention. Seems like the folks at Gowalla are pretty proud of the state they operate from.  Would you agree? A week ago, a friend (and someone I absolutely respect as a professional), made the suggestion that I might want to lose the image of [...]

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8 Steps to Building a Killer Conference Experience (And How BlogPaws Nailed It)

The BlogPaws conference in Columbus, Ohio last weekend was one of the better social media events I’ve been to in the past year. To come up with what I write here, I often reflect on my own experiences as a social media user, event attendee, business owner, and even a consumer.  Yesterday, I started dissecting [...]

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Interview With Petco’s Director of Social Media & Commerce, Natalie Malaszenko

Sometimes you have the chance to meet people that simply fascinate you. That was the absolutely the case when I first arrived at BlogPaws this past Friday afternoon.  Upon arriving at the conference, I had the chance to meet Lisa Epstein and Natalie Malaszenco, of Petco, and was immediately impressed. Natalie and Lisa had made [...]

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CorkShare is Chasing Google Wave – Skype Session with Tim Gasper

Are you are actively using Google Wave to collaborate with your friends? At Social Business Strategies, Marie and I have been dabbling to make it work.  From the experience, we’ve come up with some of our own ideas on how to use Google Wave to your advantage. It’s not hard to understand why using the [...]

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Customer Experience Marketing & iPhone Apps

My choice of banks has usually been dictated by location and proximity. Growing up in Massillon, Ohio, I banked with First Merit.  Why?  A branch was located about two blocks from my house. When I moved to Westerville, to attend Otterbein College  in 1999, I banked with Huntington.  Why?  There was a branch about a [...]

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HOW TO Rebuild a Blog with Joe Payton of Inline Bits

Today is the day!  As you might have noticed, I have some new digs! I can’t even begin to express how grateful I am for the chance to work with Joe Payton on this project.  All of the creative and programming was his baby. I also want to extend special thanks to Mike Harris, Fathi [...]

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HOW TO Ideas on Using Social Media for Trade Show Exhibiting

The Skyline Exhibitor Exchange was jam-packed with ideas on how social media tools can integrate into a trade show exhibition strategy.  The goal is to extend the live event experience to the online space. My co-presenters, Will Burrus, Tiffany Odutoye and Eric Leslie, all brought some serious material to share.  It was literally a “drink from [...]

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Live Streaming Video from the Skyline Exhibitor Exchange – Using Social Media Tools for Trade Show Marketing

Today we have a special treat, largely brought to you by the digitally talented Eric Leslie of OnScene Media & Marketing. Starting at 11:00 a.m. EST, we will be presenting to a sold-out event at Skyline of Central Ohio’s Exhibitor Exchange Series on Strategies for Using Social Media Tools for Trade Show Marketing. The presenters [...]

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ROI of a Sandwich & Why Katzinger’s Deli Knows Customer Experience

On all fronts, Columbus-based Katzinger’s Delicatessen is the best in the world.  At the very least, they’re the best in the Midwest.  Hands down, their sandwiches and other foreign delicacies are absolutely worth talking about. But tonight, they caught me off guard.  One human being working behind Katzinger’s counter made my entire evening better.  Please [...]

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