Posts Tagged ‘Business’

Extending the Event Experience Online

Meet my friend Becky Johns. She’s one of the many talented folks living, working and making media art up in the great state of Michigan.  Becky is a self-taught, uber-talented photographer and rising PR rock star.  She’s also a blast to hang out with.  All things considered, it’s not hard to see why she’s popping up on radar. [...]

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5 Tools You Can Use to Build a Targeted Twitter Following

We’re back to tools and presence again.  This post is actually a follow-up to last week’s post on how to benchmark your Twitter presence.  A lot of you said that was helpful. Now that you’ve figured out where you stand, in terms of how you use Twitter and where your influence lies (in relation to [...]

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Tips for Managing a More Productive Calendar

So here it goes. Setting Up The Tools Start by figuring out what the important stuff is in your personal life.  I’ve learned that striking a work-life balance is essential to preventing burnout.  Burnout sucks.  For me, the “life” part involves making time for my family, friends, pets and training for races. Next, investigate some [...]

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Human Business Teams for Events: Taste of L.A Catering

Well now. Apparently yesterday’s post on Human Business Teams, and what is now formerly known as TasteCasting, created a firestorm of comments and debate on the nature of reviews and disclosure. Lots of people chimed in and the discussion continues to be productive.  If you’re interested in seeing how all that panned out, click the link [...]

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Case Study: TasteCasting Applies Human Business Teams to the Restaurant Industry

Human Business Teams truly are not that complicated of a concept. We live in a world where humans create and spread media on the web.  We share.  We build trust.  We interact with each other through technology.  That’s just the reality for life (and business), right? At face value, it might appear that it’s every man [...]

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How Serendipity Works

Serendipity seems to happen in business much more than it used to.  Why?  There are folks like you and I using social media tools that have increased the frequency of serendipity. Yet it’s still one of the hardest things to explain to business folks.  There’s no “serendipity metric.”  There probably never will be either. Sometimes things [...]

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A Simple Tactic to Increase Email Subscribers to Your Blog

Ready? And the tactic is… ask.  Profound, isn’t it? Here’s what I mean: For reference, here’s a link to DJ’s Online Marketer Blog (apparently, he’s no longer a fan of Brian Solis).  DJ used to write more frequently and the blog, at one point, had a cleaner design.  Hmmm.  What’s up, DJ? All joking aside, I [...]

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How To Benchmark Your Twitter Presence Using Two Tools

It’s been a while since I’ve done a “How To” user-oriented post.  Shame on me. At Incept (client), we’ve been working to train the iCME’s (client link, too) to use Twitter to connect with customers, donors and various member-based organizations.  Part of the training is also teaching each individual team member how to grow their [...]

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Niche Communities & Curating the Conversation

I’ve been thinking about these two things a lot recently: Niche Communities – Humans now live online.  Lots of them.  But most humans are only interested in the content that speaks to their personal and professional interests.  We know that humans, whether they’re our customers or even fellow industry professionals, tend to engage more with [...]

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What We Do at Social Business Strategies

I think I’ve confused you.  May I have a few moments to clear things up? You know that Cheryl and I do something related to helping medium-sized and big companies learn how to use social media for business.  That can be a broad range of things, though, can’t it? Conversations with Molly Brochers (one of FahlgrenMortine’s rising [...]

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