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Posts Tagged ‘Business Development’

Keith Lampe on Using LinkedIn to Market Background Screening Services

My friend, Keith Lampe, works for OPENOnline in Columbus Ohio.  He’s part of the team who is responsible building relationships with potential customers. (Disclosure: OPENOnline was a client of Social Business Strategies at one time.) When I met Keith a little over a year ago, he hadn’t yet signed up for LinkedIn.  Since that time, [...]

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How To Use LinkedIn Company Profiles in Business Development

About two years ago when I made the choice to really focus on LinkedIn as a main tool, my average conversion rate from leads to closed deals jumped from about 9 percent, using traditional methods like cold calling, email, letters and networking events.  I’ve seen an average upwards of 27 percent in less than six [...]

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