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Posts Tagged ‘Brand’

HOW TO Leverage a Relationship With Your Foursquare Mayor

There’s a flurry of activity around Foursquare everywhere you look.  It seems a certain sect in Columbus has instead decided to adopt Gowalla and is pushing hard.  Yet, each week, I see new names on the top of the list for Foursquare.  You might have even heard of PleaseRobMe.com, a website dedicated to raising awareness [...]

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Trust Your Artist & Get Out of the Way

Things are coming together for me and Social Business Strategies.  Last week, I told you about a change to my blog that’s in the process of being designed by my friends at WebHostBiz (affiliate link).  I’m excited to launch the new site and get your take on it soon.  Hopefully the new digs will help [...]

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Only Thing Constant is Change – Part 1

You rock. I really appreciate that you take time to read my stuff and I’m glad you find some value in my daily banter.  Truth be told, I’m grateful you’re here.  Seriously.  Getting to communicate with you via the social web has made a huge difference in my life.  Thank you. [Mushiness over.] Only Thing [...]

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Human Business Teams, Football & Brand

Will you be watching the Superbowl XLIV later this evening?  I will.  For the record, I’m rooting for Peyton Manning and the Colts.  The Browns are my team, but watching Manning lead his offense down the field is witnessing perfection (or close to it anyway). Have you ever thought of football as it relates to [...]

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24 Reasons Why Students Should Start Blogging Today

At Denison University, students in Dr. Erika Pryor‘s Comm 239 class are learning about building an online presence. I was grateful to have the chance to speak with them about human branding, the art of blogging, and how better communication tools can create leverage in the professional world.  While driving home, I began to feel, [...]

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23 Ideas to Help WNCI’s Morning Zoo with Dave & Jimmy Get Better at Using Social Media

I was reared as a traditional media guy and have always had tons of respect for mass communication. At Otterbein, I was a part of WOBN Westerville and had a blast doing promotions and being on air.  The station pushed out to a small broadcast radius of about 5 miles around Westerville.  We always joked [...]

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What I’m Doing in 2010 – About My Firm, Social Business Strategies

Yesterday was spent in Canton, Ohio, working with the good folks at Incept Corp.  Incept is an inbound and outbound call center that helps blood banks with donor recruitment. We’ve been tasked with helping them to develop a strategy for using social media and new technology to build stronger relationships with their employees, their customers [...]

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How To Win at Viral Marketing & Getting Visitors to Sign Up

This morning I noticed this tweet from Bryan Huber. I trust Bryan and often get good tips on new technology and applications that are coming down the pipe.  He’s got a good eye for this kind of thing. Notice the copy on the tweet: Backupify free until Jan. 31st That’s a winner for sure.  First, [...]

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Human Branding Part II: Writing a Brand YOU North Star

Last week, I was delighted that my friend, Bryna Jones, and the good folks at her company, Engine Communications, invited me to write a post on Building Brand YOU. It was a tricky request in that there’s a lot of information to share when discussing a methodology for human branding on the web.  Space wise, [...]

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Human Business in a Small Town

I just spent the weekend in my hometown of Massillon, Ohio, population somewhere in the area of 50,000. On Saturday, the kids, grandparents, Sarah and I walked the mile to Lincoln Way and 8th St. to watch the annual Thanksgiving Day parade.  When I was in high school, I used to be in that parade [...]

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