Posts Tagged ‘Brand’

Niche Communities & Curating the Conversation

I’ve been thinking about these two things a lot recently: Niche Communities – Humans now live online.  Lots of them.  But most humans are only interested in the content that speaks to their personal and professional interests.  We know that humans, whether they’re our customers or even fellow industry professionals, tend to engage more with [...]

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What We Do at Social Business Strategies

I think I’ve confused you.  May I have a few moments to clear things up? You know that Cheryl and I do something related to helping medium-sized and big companies learn how to use social media for business.  That can be a broad range of things, though, can’t it? Conversations with Molly Brochers (one of FahlgrenMortine’s rising [...]

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5 Ways to Assess How Influential You Are on Twitter

I have the pleasure of lending NateRiggs.com to Cheryl Harrison for this guest post.  Cheryl has over 10 years of experience using social media tools, going way back to the days of AIM chat rooms, LiveJournal and GeoCities. Cheryl is an agency-reared marketer, a member of the Columbus Yelp Elite (where she has written over 2oo [...]

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How To Build a Customer-Centric LinkedIn Group

LinkedIn is still gaining momentum in the B2B world. With over 70 million professionals holding profiles, it makes good business sense for companies to start looking at how to use LinkedIn as an everyday business solution. I thought it was interesting that even Chris Brogan would check in on LinkedIn, if there was a location-based component.  His target [...]

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Presence Building on Twitter: The Art of Creating Illusion

I’m thinking about writing a short eBook that I’ll host on my blog and provide to you free of charge. For months now, Twitter-related links have been the main traffic referral source to my blog.  You’ll notice that I don’t have a lot of subscribers, compared to other bloggers that I benchmark myself against.  It’s [...]

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A Slight Change in the Branding Panel for the Ohio Growth Summit

The Ohio Growth Summit kicks off bright and early tomorrow at the Small Business Development Center at Columbus State Community College. Please be aware, we’ve had a slight change in plans.  Ben Blanquera will not be able to join us for the discussion.  Ben has used his personal brand to found Columbus TechLife, and has [...]

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More iPhone Customer Loyalty Apps Would be Nice

I’ve been focused on brand and communities this week. Yesterday, we talked about internal customers (the people who work for your company) and how brand can be developed from the inside out.  Today, let’s look at external brand loyalists and an example of a loyalty program that, at the very least, keeps me coming back. [...]

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Communicating Brand Values From the Inside Out

So many companies focus on brand from the external perspective.  That’s not a bad thing.  It’s critical for your business to be able to communicate a clear vision, brand values and stories to the customers who buy your products and services. But what about the customers who live and breath inside your own four walls [...]

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Building a Social Media Strategy at Fort Hays State University

Sometimes a wonderful opportunity just happens to fall in your lap. When Mike Brown from Brainzooming called me last month, I immediately knew that the chance to work with him, Keith Prather and Barrett Sydnor on facilitating the Brainzooming process at Fort Hays State University was one of those opportunities. Mike is a Hays Alumni [...]

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HOW TO Use Twitter Lists for Self Benchmarking in 5 Easy Steps

Twitter Lists have been one of the best innovations our friends in San Francisco have come up with, in my humble opinion.  There are so many possible ways Twitter Lists can be used – we’ve only just started to scratch the surface. Trust me on this one. Part of using Twitter, Twitter Lists, and social [...]

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