Archive for the ‘Innovation’ Category

5 Tools You Can Use to Build a Targeted Twitter Following

We’re back to tools and presence again.  This post is actually a follow-up to last week’s post on how to benchmark your Twitter presence.  A lot of you said that was helpful. Now that you’ve figured out where you stand, in terms of how you use Twitter and where your influence lies (in relation to [...]

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How Radio Can Win at Facebook

The convergence of radio and social media fascinates me.   Radio, unlike television or print, seems to have significant gains to make by learning to work inside social media and tap into their passive listener base.  Think about it.  From the user end, radio is a very passive form of media. For years, radio stations have [...]

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Sprint EVO 4G Review #2 – Sprint Mobile Hotspot vs. Verizon MiFi 2200

If you visit regularly, you might know that my site was down this morning.  I want to give a special hat tip to Chris Adams and all of the folks at WebHostBiz for fast and diligent customer service. Chris helped me this morning by using Twitter, email and personal phone calls to fix the problem with my [...]

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Sprint EVO 4G Review #1 – Must-Have Accessories

It’s done. I’ve officially broken up with AT&T and said goodbye to my iPhone. I’ve not yet become an Apple-hater, like Shel Holtz, and still run a Macbook Pro.  But the iPhone 4 just wasn’t doing it for me. Noodling over the decision to switch has taken about two months, starting when I first played [...]

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Education Strategies – Blogging & Social Media in the Classroom

Here are two questions to think about: If social media and blogging were popular when you were a student, and there was a program to teach you how to use these tools, would that have signed up? Do you think it would have had an impact on your career path? The Social Learning Lab at Hi-Point My [...]

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Old Spice Viral Video Campaign & Why It’s Brilliant

If you have an Internet connection, you probably know what’s going on with the Old Spice Guy.  He’s everywhere.  And people are talking, laughing and sharing the videos at an incredible pace.  At the time of this post, Old Spice’s YouTube channel has recieved a total of 53,660,116 views, with a large majority happening in the [...]

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Social Media & Human Evolution

In the past two days, I’ve been a part of two very powerful hugs. The first was with a childhood friend when she and her husband came for a visit to Columbus and Community Fest.  At the end of a wonderful (and much needed) evening, one final hug goodbye reminded me of how and why [...]

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HootSuite5: My First Review

I’ve been a HootSuite user for some time now, and while I won’t be signing up for the HootSuite Certified Professionals program anytime soon, I’m digging the new release of HootSuite5. I’ve been playing around since about 6 a.m. this morning when I received the notification of the update.  This post is purely an initial review of HootSuite5 and [...]

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How the Happy Sandbox is Changing Business

It’s been interesting to see how the economy of the past two years has caused paradigm shifts in the way business is working. Even two years ago, companies seemed focused on merely surviving in the sandbox, full of staunch competitors.  Entrepreneurs, account folks and business developers were forced to wear smiles, sign NDAs and keep secrets [...]

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My Media Production Studio in a Backpack

Just so you know, I’ll be producing blog posts from the BMA Engage Conference this week in Chicago.  It’s going to be a killer conference, with all of the content focused on B2B marketers and how they can leverage emerging technologies to reach their audiences. Here’s a look at what I’ll be using to bring [...]

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