Archive for February, 2010

A Discussion of Ethics & Blogging for Disaster

My sense of ethics is as hot as my coffee this morning. One one side, I’m appreciative of blog posts like 20 Incredible Pictures From The Chile Earthquake (from Forrest Kobayashi) and Chile Earthquake Pictures: Twitter Photos Tell the Story (from Mashable) for covering the earthquake in Chile and the pending tsunami warnings in almost [...]

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How Do You Define a Technologist?

The term “technologist” is perplexing.  My friend, Will Burrus, has been called a technologist.  I’ve heard a few people call Dave Culbertson and Joe Payton technologists. Wikipedia defines technologist broadly: A technologist is a specialist who is trained to perform work in a field of technology. In some countries, there is a clear definition defined by [...]

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ROI of a Sandwich & Why Katzinger’s Deli Knows Customer Experience

On all fronts, Columbus-based Katzinger’s Delicatessen is the best in the world.  At the very least, they’re the best in the Midwest.  Hands down, their sandwiches and other foreign delicacies are absolutely worth talking about. But tonight, they caught me off guard.  One human being working behind Katzinger’s counter made my entire evening better.  Please [...]

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Humanizing Business-to-Business & Strategic Serendipity

I was delighted to meet Brandi Hann this morning for coffee at a local Starbucks, located in the heart of Columbus’s Arena District.  This particular Starbucks draws literally hundreds (if not thousands) of customers daily from a variety of Columbus’s mid-sized and large businesses, including SBC Advertising (where Brandi works), Nationwide, AEP and a slew [...]

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5 Ideas Marketing Agencies Can Use to Generate Revenue by Helping Clients Blog

We all know why companies (and the humans inside those companies) should be blogging.  There is significant qualitative and quantitative information out there making a case for the benefits of having active and well-produced blog. But there’s a two-sided conundrum when it comes to getting a business to really embrace a blog as a business [...]

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Double-Edged Sword of Transparency

CEO blogger, Michael Hyatt, is one of the people I make it a point to read on a regular basis.  He’s a shining example of how a CEO can position a blog to work in favor of a large corporation.  Aside from that, I just enjoy reading what he writes.  Content.  Style.  Deep thinking.  Bravery [...]

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Skype Session: Nedda Ahmed, Art Librarian at Georgia State University

This Skype Session is a bit different than my typical interviews.  Nedda Ahmed is not a technology entrepreneur.  In fact, she’s not really an entrepreneur at all.  Nedda’s in the business of helping students and collegiate faculty find and utilize various types of information.  She is a Librarian at Georgia State University, and she’s bending [...]

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HOW TO Leverage a Relationship With Your Foursquare Mayor

There’s a flurry of activity around Foursquare everywhere you look.  It seems a certain sect in Columbus has instead decided to adopt Gowalla and is pushing hard.  Yet, each week, I see new names on the top of the list for Foursquare.  You might have even heard of PleaseRobMe.com, a website dedicated to raising awareness [...]

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Skype Session: Mike Figliuolo, CEO of Columbus’s Newest Start-Up, TiXiT

I hope you’ve been enjoying the Skype Sessions.  The goal here is to help enlighten you with some of the good ideas that today’s technology entrepreneurs are working to execute, as well as the processes and strategies they are using.  Hopefully you can apply some of what you learn in your own efforts.  The reason [...]

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Trust Your Artist & Get Out of the Way

Things are coming together for me and Social Business Strategies.  Last week, I told you about a change to my blog that’s in the process of being designed by my friends at WebHostBiz (affiliate link).  I’m excited to launch the new site and get your take on it soon.  Hopefully the new digs will help [...]

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