Nate Riggs: Social Business Strategies; communication, social web strategies, & passion in Columbus, Ohio.

My buddy, Billy Fischer, let me in on something he and his company are up to.  If you can’t view the video, watch it on my YouTube channel.

I previously mentioned the work that Oxiem did with the Ohio High Point Center.  It’s quite innovative.  Notice how organized the social content sections are and that they are located front-and-center on the homepage.  You almost can’t help but click around and explore.

Likewise, Oxiem’s design gives the user (you) a fair amount of control over the viewable content.  Maybe you’re not on Twitter, but you like Facebook.  That’s cool.  You can choose to only click there.  See the point?  Oxiem has given visitors the option on how they would like to convert.  In my opinion, that’s just some awesome web design.

So, now you’ve seen Oxiem’s work.  Ready for the contest?  I would read below first.  But when you ready to go, click here to enter The Digital Launch Pad Web Marketing Giveaway.  Good luck!

The Rules and Selection Criteria

• Only one (1) entry per company
• Applicants must submit 250 word statement about why they need a new digital marketing program and website, as well as basic organization information
• Company/organization leadership team must be involved in the process
• Company can have no more than fifteen (15) full-time employees
• Must be headquartered in the central Ohio area
• Entry deadline: Feb. 1, 2010
• Winner announced: Feb. 15, 2010

What the Winner Will Receive

Planning

• Information architecture and user experience strategy development sessions
• Sitemap and wireframe development

Design

• Homepage design concepts
• User experience design throughout all unique pages
• Dynamic, branded interface design with user-rich functionality
• Content page design concepts
• Design approval

Web Development

• Server setup
• CMS development and implementation
• Module development
• Content migration and development
• Organic and paid optimization program implementation
• Site testing and debugging
• Conversion objectives testing and goal reporting

Launch

• CMS training
• Site launch

Search Marketing & Search Engine Optimization

• Keyword list development
• Content and structure optimization
• Thirty (30) day pay-per-click ad campaign

Social Media Strategy Development

• Social media audit, content strategy and tactical recommendations
• Account setup and profile development on 2-3 social networks