Comments on: The Good, Bad & Ugly of Marketing Agency Life http://nateriggs.com/2009/10/31/the-good-bad-ugly-of-marketing-agency-life/ Columbus Social Media + Nate Riggs + Social Media Strategist Wed, 08 Sep 2010 13:09:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nate Riggs http://nateriggs.com/2009/10/31/the-good-bad-ugly-of-marketing-agency-life/comment-page-1/#comment-475 Nate Riggs Mon, 02 Nov 2009 00:29:03 +0000 http://www.nateriggs.com/?p=1568#comment-475 I agree, Alex. Thanks for chiming in. It will be interesting to see what happens and big brands, mid sized and small businesses are all forced to embrace their customers as technology enabled publishes. People are a new channel that no brands can control. Production value has been overshadowed by trust and relationships. that's going to make things interesting for all of us in the biz... I agree, Alex. Thanks for chiming in. It will be interesting to see what happens and big brands, mid sized and small businesses are all forced to embrace their customers as technology enabled publishes. People are a new channel that no brands can control. Production value has been overshadowed by trust and relationships. that’s going to make things interesting for all of us in the biz…

]]> By: 1day1brand http://nateriggs.com/2009/10/31/the-good-bad-ugly-of-marketing-agency-life/comment-page-1/#comment-474 1day1brand Sun, 01 Nov 2009 04:03:19 +0000 http://www.nateriggs.com/?p=1568#comment-474 Nate, nice post. It really is about loving the work. Doing it because you like doing it, not in anticipation of some future moment of success. Live this moment well, for this moment is your life -- kinda thing. Your right to point out the pain too many agencies are in today. It is only going to get worse. Advertising has always been about "the big idea", high production values, and making money of the ad buy. But marketers are spending more online, and less in traditional advertising or direct marketing. In the UK, online advertising spend was higher for the first time than TV. The first contry for that eclipse of the old with the new. It is inevitable that social media, and other Internet forms of conversation are the way everything is going. And in this medium, it is not about "the big idea" but rather venturing to try lots of small ideas - be they posts, videos, contests, widgets, groups... whatever. And it is not about high production values, when the goal is to engage around ideas, not eye candy. And forget about getting fat on the ad buy. The client can buy their online ads themselves The next few years may just be the worst time to be in Advertising, but it certainly won't be dull. Axle Davids Toronto Nate, nice post.

It really is about loving the work. Doing it because you like doing it, not in anticipation of some future moment of success. Live this moment well, for this moment is your life — kinda thing.

Your right to point out the pain too many agencies are in today. It is only going to get worse. Advertising has always been about “the big idea”, high production values, and making money of the ad buy. But marketers are spending more online, and less in traditional advertising or direct marketing. In the UK, online advertising spend was higher for the first time than TV. The first contry for that eclipse of the old with the new. It is inevitable that social media, and other Internet forms of conversation are the way everything is going. And in this medium, it is not about “the big idea” but rather venturing to try lots of small ideas – be they posts, videos, contests, widgets, groups… whatever. And it is not about high production values, when the goal is to engage around ideas, not eye candy. And forget about getting fat on the ad buy. The client can buy their online ads themselves

The next few years may just be the worst time to be in Advertising, but it certainly won’t be dull.

Axle Davids
Toronto

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