Most people know Christopher S. Penn as one of the founders of the popular unconference, PodCamp. He and Chris Brogan started a revolution by designing a conference where everyone was a could be a rock star.
I had the chance to hear Christopher present his Social Media ROI 101 deck at the Inbound Marketing Summit. It’s packed with great ideas and solid information on looking at profitability and the conversion funnel, and a few useful resources and simple formulas. The slides are embedded a little lower down for your to check out.
At the very end of the last day at IMS09, I happened to bump into Chris. He was cool enough to let me interview him on his presentation. If you’re using social media in your business, pay attention. He lays it all out.
It seems so simple when he explains it, right? I think one of the most unusual things has happened in the last 18 months. For some reason, people seem to think that because of social media, the definition of ROI has changed.
As Christopher points out, it’s still all about cash going in and out of the black box.
Any thoughts or comments? How are you justifying the amount of time and effort you put into things like PodCasts and blogs? What about LinkedIn or Facebook or Twitter?
Is it worth it? How do you know?
PS. Almost forgot the slides… 
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