In less than 72 hours, Twitter and Facebook will be flooded with Tweets from racers in the Nationwide Better Health Columbus Marathon using TweetMyTime. Today, we crossed 800 registered users.
When I was at IMS09 last week, I noticed a trend. Companies like New Marketing Labs, HubSpot, Radian6, and many others all combine forces. And because they do, each company gets stronger.
That’s called synergy. Using math terms, synergy simply means that the value of the whole will always be greater than that of each individual part. All of these wonderful companies and people have helped us pull this project together and create synergy. We’re tremendously grateful for them.
Disclosure: None of these companies are paying me to mention them. They are partners and friends, who are throwing in their skills and assets to help us get TweetMyTime off the ground.
[If you can't see the video, you can watch it on YouTube]
Aurora Exhibits - Joan McKinney and Stephanie Bauer - Aurora is responsible for branding the race course at the Columbus Marathon, including our presence at the Expo tomorrow and Saturday. We did pay for some of this stuff, but Joan was VERY gracious in lending us some items they had and giving us some discounts so that we could afford what it was going to take to make this look good.
R2Integrated - I met Cheryl Dickson last week at IMS09, right before she was presenting on R2ISmash and a page they did for the Baltimore Marathon. R2I is a kick ass web firm with a nice client list. We had a call with them Tuesday to work out some details and get things moving. They’ve been awesome and are putting some of their own skin in the game to see what happens with TweetMyTime. Many thanks to Kevin Schreiner & Chris Chodnicki for being all over it!
Irvin Pubic Relations – The super talented Sarah Irvin is a PR guru, working with Nationwide Better Health and the Marathon to get the message out in the press. She’s connected us to a ton of opportunities to use traditional media outlets in the last few weeks. Thanks to Sarah, if you’re near a TV tomorrow around 8:20 a.m., you can tune into Fox28 Columbus to see my bald-ass head live from the expo, chatting with Johny DiLoretto on how TweetMyTime is going to work. She also got us interviewed on WOSU Radio yesterday.
BestLight Video – We love our Vid Kids, Paul Milligan and Andy Brush. Andy will be on the scene Sunday capturing the race day story and getting some interviews with runners and the crowd. We’ll also be working on some Rocumentaries that will be pushed out after the race.
YOU - I mean this from the bottom of my heart when I say this. Thank YOU! I guess my role in this TweetMyTime thing has been to play the part of the Trust Agent – to be the guy who uses social capital and a network of people to carry the message like a running back carries a football into the end zone.
Trust Agents are powerless without the people that trust them, and you’ve given me your trust. I take your trust very seriously and I’m grateful for it.
Without you and your relationships, your networks, your skilled use of new media, and your trust, no one would have ever heard about TweetMyTime. You’ve given me and our team at huber+co so much leverage, and that is truly amazing. Thank you!
Here we go. See you Sunday at the race!
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