If you read Chris Brogan’s blog, do you remember this video post from a few months back?
All of our team at huber+co stopped to check this out. We knew someone had planted this, but there was a sense of mystery around as to what the package was promoting. As you saw in the video, the package directed Chris to FrienziedWaters.com (now redirected). It was a seriously creative approach. He checked it out, and so did we.
About a week or so later, the Discovery Channel’s Shark Week associated themselves with the promotion.
Behind the Scenes
This awesome work was the brain-child of CC Chapman and his team at Campfire. The New York based firm tells stories for brands like Audi, Verizon and even ESPN. CC is a really nice guy and was kind enough to share their story with me at Inbound. We’re actually sitting around a campfire, but good enough…
What did you think of the Frenzied Waters experience?
[...] telling people more about Campfire and what we do. This of course is exciting and fun. I was even interviewed by Nate Riggs to discuss some of our [...]
Pingback by Inbound Marketing Summit — Sat, 10 Oct 2009 09:29:34 +0000 @ 9:29 am
[...] Campfire seeded conversations using offline packages, Facebook Connect and frienziedwaters.com. What’s interesting is that using Facebook connect allowed them to automated some of the work load. Each user had a personalized experience on the site, but the team Campire did not have to spend additional hours creating that content. Facebook Connect did the work for them. [...]
Pingback by Build Brand Armies by Seeding Conversations | NateRiggs.com — Tue, 27 Oct 2009 12:56:40 +0000 @ 12:56 pm