If you read Chris Brogan’s blog, do you remember this video post from a few months back?
All of our team at huber+co stopped to check this out. We knew someone had planted this, but there was a sense of mystery around as to what the package was promoting. As you saw in the video, the package directed Chris to FrienziedWaters.com (now redirected). It was a seriously creative approach. He checked it out, and so did we.
About a week or so later, the Discovery Channel’s Shark Week associated themselves with the promotion.
Behind the Scenes
This awesome work was the brain-child of CC Chapman and his team at Campfire. The New York based firm tells stories for brands like Audi, Verizon and even ESPN. CC is a really nice guy and was kind enough to share their story with me at Inbound. We’re actually sitting around a campfire, but good enough…
What did you think of the Frenzied Waters experience?
Join The Discussion!