We have a lot of friends on Facebook. Some of us may have thousands of connections on LinkedIn. Maybe our biggest “people collection” lives on Twitter. But what good is it all?
Collectors
Baseball cards were really popular when I was kid. My friends and I would haul around boxes of thousands of cards. We spent countless hours ogling the pictures of our childhood heroes, reading their stats and trading them around. Some cards were valuable (according to the pricing guides) and some were just cardboard. The equation was simple. A big collection of cards meant you were in with the cool kids.
None of us ever got rich from our baseball card collections, and for most of my friends and I, baseball cards lost their luster somewhere around high school, when girls suddenly became the new trend.
Seth Godin on Social Networking
This is a brilliant two minute clip. Seth Godin is the master at delivering real value in very short snippets of content.
While sitting on a panel at an Open Forum event (which in itself, is an interesting marketing idea from American Express), Seth reminds us of where the real value lies in using the internet to to build relationships. Watch Seth’s response to the question from Michael Silverman.
Question: Is social networking valuable to business?
Sometimes, we fake network. We add connections in order to move the needle on our people collections.
But social networking isn’t trading baseball cards. You and I both know it has value in business if used wisely.
Thoughts?
Join The Discussion!