Aug 31st
The savviest social networkers understand Karma. By keeping Karma in mind when communicating in your cliques, you will expand the reach of your own content. The concept is VERY basic. Invest your social capital in your clique, and your clique will invest theirs in you. Here are some basic guidelines you can use:
- On Twitter, re-tweet content from your clique often.
- Read the blogs of your clique members and make sure to comment when you have something to add. Help increase the value they add to the community. (Side note: If you are commenting with the intent to only get a link back to your own site, your clique will see through your actions and your relationship will take a hit. Don’t do this. It’s not worth it.)
- On Facebook, if you see content from your clique members in your stream, give it a thumbs up and even make a short comment.
- Do your clique members have videos on Vimeo, Viddler or YouTube? Comment there. Take time to share the links, even if it’s one-to-one in an e-mail exchange.
- Play connector. Help your clique members meet other interesting people offline. Give them opportunities to build more relationships and make the clique bigger.
- Recommend your clique members on LinkedIn, if you have a good basis for the recommendation. ALWAYS be specific.
- Attend your clique members’ offline events and show support for what they are passionate about. Generate good Karma by being present and engaging with them and their attendees.
- Get one-on-one time with members of your cliques as often as possible. Get to know them away from the screen or mobile device.
- Be a cheerleader. Encourage your clique. Support their ideas. Ask questions. Be genuinely interested in what they do and not what they can do for you.
How else do you spread good Karma on the social web?
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